17 Jul Social Media – Are you really on it?
With over 1 billion active monthly users, Facebook is certainly one to watch. It continues to hold it’s position as the number one social media platform in the world. With Social Media across everything we do online, almost everyone has at least one account, if not multiple accounts. The breakdown of these accounts tends to be across Facebook, LinkedIn, Instagram, Twitter and Pinterest to name just a few. Social media continues to be rather addictive with the average user spending 1.72 hours per day on social platforms, which represents about 28 percent of all online activity. With mobile devices allowing instant access to these sites through their user-friendly mobile apps, social media usage continues to increase and shows no signs of slowing down.
Due to the growth of online professional networks, we now have a professional profile as well as a personal one. Facebook allows us to connect with friends and family across the globe, sharing photographs and updates whereas LinkedIn gives us the opportunity to expand our professional network and connect with other professionals around the world. We can share our employment profile, request and give endorsements and join group discussions relating to specific industries.
Candidates – potential employers will view your social media accounts! So how can you ensure that you give them a good impression?
Never post any crude, derogatory, racist or inappropriate photos or posts
Do not speak unkindly about individuals or companies as you may encounter them at some point in your professional life
Always ensure that you state that all opinions expressed are your own and not of your employer
Use the multi-post options amongst the various social media platforms to your advantage. Grow your networks by actively using multiple platforms, e.g. Link your Twitter posts to Facebook
Firstaff Top tip: Use Hootsuite to manage all of your Social Media accounts from one place
Are you LinkedIn to your professional network?
With over 350 million users, 2 new members joining every second and 73% of Fortune 500 CEOs active on the network, it is essential for jobseekers and professionals to have a LinkedIn account. It is essentially a shop window for recruiters and employers to search for candidates and allows us to connect with like-minded professionals from similar industries around the world. So, with LinkedIn being such an important social media account to get right as both an active and a passive candidate, how can we ensure that we showcase our profile to the best of our ability? Below is some advice to set up and/or improve your LinkedIn profile:
Treat your profile as your professional brochure. Use an appropriate-looking profile image and put in complete and up-to-date information. This will be your first impression for many.
Choose your connections and groups carefully. Pick the ones most relevant to your interests. Feel free to jettison any that don’t yield fruit.
Be active in your groups. Post thoughtful responses to the most interesting discussions.
Get intentional testimonials and endorsements that speak to your actual skills (Request these from past or present colleagues and employers)
Show potential connections that you are thoughtful and worthy by crafting a personal message that starts a relationship. People will admire that you cared enough not to use the standard “Join my network on LinkedIn” message.
Reach out and make meaningful connections. Take the time to find common ground based on your profiles and consider how you can bring reciprocal value.
Give a detailed description of what you do in the top of your profile. Just giving your company description under your title makes people think you have no idea what your position entails or that you just don’t care.
Write meaningful recommendations for people. Stop thinking you are participating in a meaningful way by endorsing others. Few find value or even pay attention to the annoying endorsements